What ghostwriting is and is not
Ghostwriting is not putting your name on someone else ideas. It is putting your name on your ideas, expressed in your voice, structured and written by someone with the craft to do that well. The ideas, the experience, the perspective -- all yours. The work of making them readable and structured, that is ours.
We work with founders, executives, and subject matter experts who have something worth saying but not the bandwidth or the specific writing skill to say it as well as it deserves. The brief process involves structured interviews, not a survey form.
The most common formats are LinkedIn essay series, business books or book chapters, keynote outlines, and long-form industry commentary. Each format has different structural rules. A LinkedIn essay that reads like a chapter of a book will not perform. We write for the format, not just the topic.
- Books, LinkedIn essays, keynote outlines, and manifestos
- Voice matching from structured interviews
- Research and outlining included
- NDA available on request
- Delivery format matched to publishing channel
The interview and voice capture process
Before writing begins, we run voice capture interviews. We listen for the words you reach for naturally, the examples you default to, the rhythm of your sentences. The goal is copy that reads like you on your best writing day.
Most ghostwriting projects involve 3-5 interview sessions before the first draft. This investment prevents the revision cycles that happen when the voice is wrong from the start.