FinTech
Full website rewrite for a B2B payments platform
A payments infrastructure company was losing mid-market prospects at the homepage stage. Evaluation software showed visitors leaving in the first 15 seconds -- before they reached the product section. We rebuilt the homepage with a repositioned hero built around the buyer's actual problem, a technical-but-readable product narrative, and trust signals placed at decision points rather than scattered. Bounce rate dropped 41% in the first month.
-41%
Homepage bounce rate
+28%
Demo request rate
12
Pages rewritten
Manufacturing
Whitepaper campaign that shortened a 90-day sales cycle
An industrial equipment manufacturer had a 90-day average sales cycle with deals frequently stalling at the technical evaluation stage. We wrote a series of three whitepapers addressing the specific technical objections their sales team encountered. The documents became part of the qualification sequence. Average sales cycle dropped to 67 days over the following two quarters.
-26%
Sales cycle reduction
3
Whitepapers delivered
67d
New avg sales cycle
E-commerce
Product copy rewrite across 200-item catalogue
A premium homeware brand had product pages written by their manufacturer -- clinical, features-heavy, and interchangeable with every competitor selling the same items. We rebuilt their copy framework and wrote 200 product descriptions around customer context, not spec sheets. Average product page conversion rate increased 17% in the 60 days after rollout.
+17%
Product conversion lift
200
Items rewritten
60d
Days to see results